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Quantel Plug-Ins - Neat Video

by Larry Mincer on Wednesday, June 29, 2011 12:50 PM

In case you haven't heard, we just released Neat Video, a new addition to the VDS list of available Quantel  graphics plug-ins!

Neat Video is a plug-in filter specifically designed to reduce visible noise in digital video clips produced by modern digital video capturing devices as well as material digitized from traditional film or VHS records. Neat Video features a custom user interface that displays over the Quantel UI, allowing users to efficiently specify which areas of a clip represent noise. This builds a Device Noise Profile that users can tweak and save using this custom menu. This approach allows drawing a more clear distinction between noise and details in noisy video data. This helps Neat Video reduce more noise and better preserve true details in digital video clips.

Advanced TV Advertising – Is Now the Right Time?

by Larry Mincer on Monday, June 27, 2011 12:52 PM

It looks like the TV market is remaining a compelling and valid place to place advertising dollars and here is some great recent data..

  • Bloomberg reports ‘TV Advertising Stays Relevant Amid Digital Onslaught’. In the article, “Microsoft says they shouldn’t forget a much more traditional route: television.  There has “never been a better time for TV advertising to seize the moment,” Microsoft Advertising and BBDO Worldwide said”.
  • Likewise in Broadcasting and Cable,  “Softening of Ad Picture Not Slowing National TV, New MagnaGlobal forecast has TV up 7.9% in 2011” In the article, “Magna said it expects national TV to grow 7.9% in 2011, up from 6.5% in its previous forecast.”
  • Earlier the Wall Street Journal wrote “TV Spots Resist Flow of Dollars to the Web”. In it, they noted that “Advertisers are expected to boost their spending on TV by 3.3% this year, with the medium capturing a 34% share of the total U.S. ad market,”

All of these articles point to the strength and relevance of television advertising.

One question for many broadcasters is how do to provide more compelling products for advertisers. This is even more important when stations and networks are approaching a sold out condition. With spot pricing mostly set during the upfront, price increases or the creation of more spot inventory/time are not feasible approaches.

While many have relied solely on the commercial spot, in order to move beyond this revenue level which is basically set by pricing and available inventory, advanced advertising becomes an opportunity to increase revenue.

With today's technology, this can take many forms: Sponsor logos and other events can be synchronized with commercial spot playback, thereby enhancing the value of the traditional spot as well as the sponsorship ad.

Many forms of set top box based advanced advertising is also possible, such as  synchronizing commercial spot playback with EBIF or iTV applications.

And finally, with the huge increase in Social TV, Social Media can also be used for advanced advertising. With current technology, it is now possible to synchronize exact social media messages with each commercial spot playback. This can give the advertiser the ability to send messages alerting fans of coupons, enable TV ad contests as well as send alerts of timely product placement messages of interest to the viewer.

First Social TV? - MTV Fans Determined the Next Show Interactively

by Larry Mincer on Wednesday, June 22, 2011 12:55 PM

 

With the ability to read and write to facility / station automation, it’s possible to create systems that allow for viewers and show fans to determine which segments or video clips they want to see.  MTV, using technology from VDS did just that - created a show called Control Freak that allowed fans to interactivly determine the next music video to be played out.

Overcome Common On-Air Broadcast Automation Challenges

by Larry Mincer on Wednesday, June 15, 2011 12:56 PM

The labor intensive process of incorporating promotions into their videos is an ongoing challenge of broadcast stations. Because of the manual effort involved, the process is prone to errors and often takes more time than is financially sustainable for the station.  When combined with the increasing number of multi-channel broadcasts, the effort does not seem worth it

What the Social TV Tweets are about

by Larry Mincer on Thursday, June 2, 2011 1:02 PM

From mindcorp on twitter:

In case you did not see this, here's a study on what people are tweeting about when they watch TV. It certainly adds to the notion that Social TV is a hot topic right now. 

Advanced Advertising Made Simple with Automated Social Media

by Larry Mincer on Monday, May 16, 2011 3:04 PM

 

With Watercooler, VDS’s system for sending automated social media messages that are in sync with content playout, broadcasters can now offer advanced advertising.

Broadcast Branding Still On Top

by Larry Mincer on Wednesday, May 11, 2011 1:07 PM

 

From neuromarketing on twitter:

Watercooler Modes of Operation - Automated Social TV

by Larry Mincer on Tuesday, May 10, 2011 1:09 PM

Watercooler has three modes of operation for automating social media messages:

Sports Graphics - Success in Automating

by Larry Mincer on Tuesday, May 3, 2011 1:11 PM

Creating and implementing systems for the automated display of sports data can be a daunting task. There are a host of issues and components for automated sports graphics that need to be considered; from the type of graphics that will be shown to the interaction with on-air talent, operators, facility automation systems and other gear.

Broadcast Graphics Automation in Master Control

by Larry Mincer on Friday, March 11, 2011 1:15 PM

For broadcasters and content providers, Automated Graphics in Master Control may provide the most immediate revenue increase with streamlined operations that can easily eliminate hours of repetitive work preparing and editing bumpers breaks and promos.