Blog Entries

How to Send e-Coupons by Automated Social TV

by Larry Mincer on Saturday, October 22, 2011 4:19 PM

For a fan of a show or product, getting an e-coupon is always a plus. If you happen to be watching a commercial spot for a product you’re interested in and the e-coupon comes to you by social media at the same time, that’s even better. You get information on the product that has your attention, and you immediately have an opportunity to get a great deal on it.

As a media company, your advertisers will love the ability to make a connection with consumers exactly at the time you are running their commercial spots. And what’s even better, these consumers don’t need to have special applications running on smart phones to receive the synchronized content.

TVA Sports Uses VDS GameTrak Ticker

by Larry Mincer on Tuesday, October 18, 2011 9:28 AM

We are happy to tell you of our newest customer for our GameTrak sports ticker system.

Automated Broadcast Graphics Systems - A Modular Approach

by Larry Mincer on Thursday, October 13, 2011 9:47 AM

As an engineering or project manager in a media company, you know the challenges you face when you need a system for automating graphics, whether it’s a news ticker, L Bar, or a full-screen, data-driven channel.  Selecting the right solution provider and integrator, defining the right graphics generator for the job, coordinating workflows with your creative team, overall management, and selecting vendors are just some of the many tasks involved.

Watercooler Tip No. 4: Social TV Contests!

by Larry Mincer on Wednesday, October 5, 2011 9:50 AM

One of the great things you can do with Watercooler is easily generate Social TV contests to engage viewers.

The key to this is Watercooler’s granularity of information regarding the content that is being played out. Because of its detailed and interactive interface with the facility automation system, Watercooler has exact relational information about when events happen within programming.

New Quantel Plug-In - GenArts Sapphire V6!

by Larry Mincer on Thursday, September 29, 2011 9:53 AM

We are very pleased to tell you about the latest GenArts Sapphire version 6 Quantel plug-in.

Increase Your On-Air Graphics & Branding and Reduce Your Workload!

by Larry Mincer on Saturday, September 24, 2011 11:52 AM

Even with a casual glance at your TV you recognize the design of the on-air graphics for every network or cable channel..its' on air brand. Every broadcaster has a unique design that’s incorporated into every on-air graphic, and each graphic is really just a variation of this core design, whether the graphics are lower third identifiers, bugs, tickers, L-bar elements, over the shoulder or full screen graphics.

From Ad Age - What you need to know about Social TV

by Larry Mincer on Tuesday, September 20, 2011 11:55 AM

Here's a great article from Simon Dumenco in Ad Age Mediaworks on the state of the art of Social TV today:

How to Sync Sports or News Ticker Sponsors with Commercial Spots

by Larry Mincer on Wednesday, September 14, 2011 10:57 AM

Here's a new way to offer your advertisers a great enhanced advertising product: Enable synchronization of the airing of their commercial spots with the generation of their logo in your ticker.

With current technology from VDS, your ticker system can be fully ‘aware’ of the events that are coming up in your automation playlist, even if they are much later in the day. With this look ahead, the ticker system can prepare the display of a sponsor logo in advance so that it coincides with the playback of a specific commercial advertising spot.

Watercooler Tip 3: Automated Social TV with Internal Staff Alerts

by Larry Mincer on Friday, September 9, 2011 11:02 AM

You may have read our post, Automated Social TV - Watercooler Tip No. 2 on automating Social TV for cooking and other DIY television shows.