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Whats the ROI For Automated Broadcast Graphics?

by Larry on Tuesday, July 10, 2012 3:01 PM

    Investing in a system for the automated generation of broadcast graphics requires planning and careful consideration of the costs and benefits.

    What’s often overlooked in this decision making process, is a most important consideration:

    What's the return on investment or ROI for such a system?

    The easiest way to determine this is to first figure out what it costs your operation to generate these graphics using current methodology.

    Template vs. Fixed Graphics? - Generally, without a system to automate the process of generating your broadcast graphics, these graphics tend to be fully composited rather than template based.

    For example, let’s say you need to create graphics like this promo snipe:


     If you do not use a template based system, you'll also need to create every version like this:


    All this repetitive work takes time and has a cost associated with it.

    A system that utilizes graphics templates and automates the assembly of elements and data at the time of airing, can greatly reduce  the number and type of graphics that need to be created.

    Rather than have to create all the variations shown above, a system like Promotor can simply use a template like this:

     All the 'variable' portions of the graphic, like the name of the show and its air time are inserted into the graphic automatically by Promotor. 


    Using a real-world example of a multichannel facility, you can easily see that an automated graphics system like Promotor can quickly pay for itself, with an ROI that's typically measured in months.

    This frees your graphics staff from doing repetitive, tedious work and allows them to focus on what they do best, creating great new graphics and promos for your broadcast.

    Using an automated system like Promotor also eliminates the need to program lots of automation secondary events to get the graphic effects you require. All these steps are now built into the Promotor events and happen because you have set the appropriate rules.

    If you'd like to learn more about Promotor and how broadcast and cable facilities have put it to use, let us know.

    We can also provide a system demonstration at your desktop.


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