Sentinel Cloud is a cloud based software solution that bridges the gap between linear terrestrial television operations and Internet based systems by providing an accurate look-ahead into the future of the broadcast program day.
Critical program timing data, such as playlist schedule, content and Ad IDs, start times and durations, coupled with metadata from other Network Operations Center systems or operations, is delivered in standard data formats for consumption by Internet based Streaming, Advertising and Social Media systems.
The data is collected in real time reflecting changes as are made to the program schedule and transmitted immediately to Sentinel Cloud. The exact relational timing of every event in the playlist data is maintained when delivered from Sentinel Cloud to Internet systems.
Sentinel Cloud is comprised of a lightweight Sentinel Agent application at the Broadcast or Cable NOC which streams current and forward looking data related to the broadcast playout of programs, advertisements and promos to the Sentinel Cloud system. The cloud based software organizes the received data for multiple simultaneous channels, applies rules for its utilization, stores the data, and served it up to external applications.
Sentinel Cloud data can be used to provide value to brands, advertisers and media companies in the form of:
Streaming dynamic ad insertion (DAI)
Streaming content substitution (for DRM)
Program and Ad boundary signaling for MPVDs and downstream partners
Sentinel Cloud defines complex break ownership scenarios enabling programmers to easily manage their partner & affiliate agreements.
Sentinel Cloud data can be used by online social networking services and platforms to:
Cue rules-based Social Media messages which can be sent at precise times in relation to the broadcast of specific programs, promos or commercial spots.
Sentinel Cloud data can be used for:
Advanced setting of digital Ad placements, ensuring TV synced placements. Digital Ads, like the Social Media messages noted above can be sent in advance of specific commercial spot playout by a broadcaster, at the exact time of playout or after, thereby providing advanced brand reinforcement.