Social Media
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Applications to allow broadcasters and content providers to automate sending of social media messages that are synchronized with the playout of that content.
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Social Media

Social TV

Engaging television viewers via social media just got much easier with VDS Social Media tools like Watercooler, an automated rules based social media tool for television. 

Television networks know that real-time conversations about TV shows on social media engage the viewers and boost on-air ratings. From special events such as The Super Bowl, and Academy Awards to ongoing programs like Glee or The Vampire Diaries, social media conversations are energizing viewers and keeping them tuned-in. But seamlessly executing social media content in real-time has been a challenge for broadcasters and advertisers – until Watercooler.

With Watercooler, broadcasters and advertisers can easily and automatically engage their viewers via social media. Watercooler incorporates exact timing information from station automation, sending synchronized tweets or Facebook posts throughout the broadcast, engaging viewers with program centric information.